Social Media Advertising
Social ads that find demand before it reaches Google
Search captures demand that already exists. Social creates it. We build paid social programs around a weekly creative cycle, because on Meta and TikTok, the creative is the targeting, and the account that tests more wins.
How we think about it
Creative volume beats audience tinkering
Meta's targeting is now good enough that endless audience slicing produces very little. What moves the number is how many genuinely different ideas you put in front of the algorithm, and how fast you kill the losers.
So we run a production cadence, not a set-and-forget campaign: new concepts every week, each one built on a different angle, problem, proof, objection, offer, comparison, and judged on cost per qualified lead, never on likes.
What is included
Platforms and what each one is actually good at
Meta, Facebook and Instagram
Still the widest reach and the most reliable lead volume for local and DTC businesses.
- Campaign structure built for the learning phase
- Conversions API and event match quality work
- Instant Forms with qualifying questions
- Advantage+ tested against manual structures
- Retargeting sequenced by engagement depth
- Creative testing on a weekly cadence
TikTok
Lowest cost attention in most verticals, provided the creative does not look like an ad.
- Native-style UGC direction and scripting
- Spark Ads from organic and creator content
- Creator sourcing and brief writing
- Hook testing at scale
- Pixel and Events API setup
- Comment moderation and social proof management
Expensive per click, worth it when a customer is worth five figures.
- Job title, seniority and company targeting
- Matched audiences from your CRM
- Lead Gen Forms with CRM sync
- Document and thought-leadership ads
- ABM list-based campaigns
- Pipeline attribution, not MQL counting
Creative production
The input that decides whether any of the above works.
- Direct-response static and video concepts
- UGC scripting and creator coordination
- Hook, angle and offer variation testing
- Motion graphics and captions
- Landing page matched to each creative
- Monthly creative performance teardown
One thing to be clear about
Paid social is not social media management
We do not run your organic content calendar, reply to DMs, or post three times a week for engagement. We buy attention and turn it into tracked leads. If you need community management as well, we can point you to someone who specialises in it. It is a different discipline with a different skill set.
FAQ
Paid social questions
What does social media advertising management cost?
Management starts at $1,800 per month for a single platform, or 12 to 15% of ad spend on larger accounts. Creative production can be included or handled by your team, we price it separately so you can choose.
Do you produce the creative or do we?
We can do either, but paid social lives or dies on creative volume, so we strongly recommend including production. If you have an in-house creative team we supply the briefs, angles and performance feedback loop instead.
How much ad spend do we need to start on Meta?
A realistic floor is around $2,000 to $3,000 per month. Below that, campaigns struggle to exit the learning phase and results become noise rather than data.
What is the Conversions API and why do you insist on it?
Browser pixels lose a meaningful share of events to ad blockers, iOS restrictions and consent tools. The Conversions API sends events server-side, so Meta sees conversions it would otherwise miss and optimises against a fuller picture. Accounts without it are quietly bidding on partial data.
Can you run ads on our existing Business Manager?
Yes, and we prefer it. Your pixel history and audiences are an asset. We request partner access rather than asking you to hand over ownership.
Not sure why your social ads stopped working?
Send us your ad account. We will tell you whether it is a creative problem, a tracking problem or an offer problem, those three need very different fixes.
Written findings in three business days. No call required.