Lead Generation
Lead generation that ends at a booked appointment
A lead that sits in an inbox for six hours is not a lead. It is a receipt. We build the whole chain: traffic, landing page, consent capture, instant routing and follow-up, so the person who raised their hand hears from you while they still remember doing it.
The number nobody reports
Speed to first contact decides most of your close rate
Two businesses can buy identical leads at an identical price and see completely different results, because one calls in ninety seconds and the other calls the next morning. The lead source gets blamed either way.
That is why we do not stop at delivery. We build the routing, the instant SMS, the round-robin assignment and the missed-call fallback, then report on your response time alongside your cost per lead. Because one of those numbers explains the other.
What is included
The chain we build, end to end
Traffic that qualifies itself
Ad copy and targeting that filters out the wrong people before they cost you a click.
- Intent-matched search and paid social
- Offer testing against real close rates
- Geographic and demographic gating
- Budget pacing by lead quality, not lead count
- Fraud and bot click filtering
- Channel mix reviewed monthly
Landing pages that convert
Built by us, hosted on your domain, loading in under two seconds.
- One page per offer and per campaign
- Multi-step forms that lift completion rates
- Mobile-first, sub-2-second load times
- A/B testing on headline, offer and form length
- Click-to-call prominent on mobile
- Trust signals and compliance copy in place
Compliance and consent
Especially important in insurance, legal, home services and finance.
- TCPA-compliant consent language
- One-to-one consent handling where required
- Full consent record: IP, timestamp, page, wording
- Trusted Form or Jornaya integration
- Suppression and DNC list management
- Documented lead provenance for every record
Routing and follow-up
The part that turns a submitted form into a conversation.
- Instant CRM push via API or webhook
- Automated SMS and email within seconds
- Round-robin or skill-based assignment
- Missed-call text-back
- Multi-day nurture sequences
- Speed-to-lead reporting by rep
Two models
Managed campaigns or delivered leads
Managed acquisition
We run the campaigns inside your own ad accounts. You pay media spend directly plus a management fee, and you own every asset, audience and page we build. Best when you want a long-term channel you control.
Pay per lead
We carry the media risk and you pay a fixed price per qualified, exclusive lead that meets an agreed definition. Best when you want predictable unit economics and volume you can turn up or down. Available in selected verticals.
FAQ
Lead generation questions
Are the leads exclusive?
Yes. Every lead we generate goes to one business only. We do not operate a shared-lead marketplace and we do not resell a record to three competitors in the same ZIP code.
How much does lead generation cost?
Managed campaigns start at $2,000 per month in management fees plus your ad spend. Pay-per-lead pricing depends entirely on the vertical and the geography, home services leads and personal injury leads are not remotely comparable. We will quote a range on the first call.
What counts as a qualified lead?
We define it in writing before launch: the service requested, the geography, contact validity and any qualifying questions. Anything that fails that definition is credited back. Vague definitions are how lead buyers get burned.
How do you handle TCPA compliance?
Every form carries explicit consent language naming your business, and we store the full record, IP address, timestamp, page URL and the exact consent wording shown. We integrate with TrustedForm or Jornaya where a vertical requires certified proof. We are not attorneys, and we recommend your counsel reviews the final language.
Can the leads go straight into our CRM?
Yes. We push via native integration, API or webhook into HubSpot, Salesforce, GoHighLevel, Zoho, Pipedrive and most others. If your system accepts a webhook, we can deliver to it in real time.
Tell us what a customer is worth
Give us your average customer value and close rate. We will model what you can afford to pay per lead and whether the numbers work before anybody signs anything.
Written findings in three business days. No call required.