Google Ads Management
Google Ads management that protects every dollar of spend
Google Ads is the fastest way to find out whether your offer works, and the fastest way to burn money if the tracking is wrong. We start by proving your conversion data is trustworthy, then we cut the spend that never had a chance and put it behind the searches that close.
Week one
We usually find the leak before we spend anything
Most accounts we inherit have the same handful of problems: conversions counted more than once, Performance Max eating branded search and claiming credit for it, broad match with no negative list, and a landing page that answers a different question than the ad asked.
None of that requires a bigger budget to fix. It requires somebody to actually open the search terms report. That is where every engagement starts.
What is included
Campaign types we run, and when we recommend them
Search campaigns
The core of almost every account. Demand that already exists, captured at the moment of intent.
- Keyword research by commercial intent
- Ad group structure built for relevance
- Responsive search ads with pinned control
- Negative keyword lists maintained weekly
- Bid strategy testing against real conversions
- Ad extensions and sitelink management
Performance Max
Powerful, and dangerous if left unsupervised. We fence it in so it cannot cannibalise brand.
- Brand exclusion lists applied
- Asset group segmentation by product or service
- Audience signal construction
- Search themes and placement reporting
- Feed optimisation for retail accounts
- Regular channel-level breakdown analysis
Shopping and retail
For e-commerce, the product feed is the campaign. We treat it that way.
- Merchant Center diagnostics and fixes
- Feed title and attribute optimisation
- Custom labels for margin-based bidding
- Promotions and pricing feeds
- Shopping and PMax split testing
- ROAS targets set on contribution margin
YouTube and Display
Used for demand creation and retargeting, never as a default line item.
- Direct-response video creative direction
- Custom intent and in-market audiences
- Placement exclusion lists
- View-through conversion analysis
- Sequenced retargeting by funnel stage
- Frequency capping that protects the brand
The part most agencies skip
Measurement, done properly
Smart bidding is only as smart as the signal you feed it. Feed it bad conversions and it optimises confidently toward the wrong thing.
Server-side tracking
GA4 and Google Ads conversions configured to survive consent banners, ad blockers and iOS.
Call tracking
Dynamic number insertion so a phone call from a paid click is counted like any other conversion.
Offline conversion import
Closed deals pushed back from your CRM into Google, so bidding optimises to revenue, not form fills.
FAQ
Google Ads questions
What does Google Ads management cost?
Management starts at $1,500 per month or 12% of ad spend, whichever is higher, and the percentage steps down as spend grows. Your media budget is billed directly by Google to your own card. We never mark it up.
How much should we spend on ads to start?
It depends on your cost per click and how many conversions we need to learn from. As a rough floor: a campaign needs roughly 30 conversions per month to give a bid strategy something to work with. We will model that number for your keywords before you commit a dollar.
Do you take over an existing account or build a new one?
Usually we take over. An existing account carries conversion history that is genuinely valuable. We rebuild inside it rather than throwing that away, unless the structure is so broken that a clean build is faster, in which case we will explain why.
Are you a Google Partner?
We work directly inside Google Ads with certified strategists. Partner badge status depends on managed spend thresholds and certification renewals; ask us on the call and we will tell you exactly where we stand today rather than putting a badge on a page.
Can you fix an account that is already running badly?
That is most of what we do. Send us view-only access and we will send back a list of what is wasting money, ranked by how much it is costing you per month.
Find out what your account is wasting
Give us view-only access. You get a written PPC audit showing the wasted spend, the tracking gaps, and the three changes we would make first.
Written findings in three business days. No call required.